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What’s a guaranteed way to stir the hornet’s nest that is the console wars? If you’re Sony you start an ad campaign reminding people that its PlayStation Network is completely free. The not so subtle “what doesn’t this ad say?” is that Xbox Live costs $50 per year.

And then both camps started calling each other names. Wonderful.

To me, $50 over the course of a year more or less rounds down to $0, but if I’m actively paying for something, I really shouldn’t have to deal with crappy network connections, free Xbox Live Arcade game or not.

“The fun’s always free” says new PS3 online ad [ComputerAndVideoGames.com]