Smaato, a mobile ad-server technology company, has received $3.5 million in financing from international media, advertising, mobile and financial community investors. Silicon Valley based legal firm Wilson Sonsini Goodrich & Rosati advised on the funding and participated with an investment of its own.
“We are convinced Smaato is at the fore front of this new marketing opportunity. Mobile advertising will be in hyper growth mode for the coming years and we believe Smaato is one of the leading pioneers in this field with an experienced management team and an excellent track record in the recent past. We will be actively supporting Smaato to position the company as a leader in the mobile advertising space,” stated Uwe R. Feuersenger, CEO of aeris CAPITAL who also participated in this financing round.
Smaato delivers innovative ways to connect new generation software applications for mobile devices with targeted advertising. The company recently announced a new version of the mobile ad-server platform SOMA (Smaato Open Mobile Advertising) that supports mobile Web and WAP advertising delivery.
“Since founding Smaato we are experiencing a growing interest in targeted mobile advertising. With Smaato we are at the forefront for developing innovative advertising solutions to reach the mobile consumer. With the support of our international investors and our advisory board of experienced and globally connected individuals, we will continue to expand our reach within the industry on a global scale”, commented Ragnar Kruse, Co-Founder and CEO of Smaato Inc.
SOMA delivers advertising across all leading mobile operating systems, including JAVA, Symbian, Windows Mobile and Palm OS, as well as on mobile web pages. Smaato is partnering with ad-sales networks worldwide to provide access to mobile inventory on the most personal device with enhanced targeting features for relevant advertising.