Will the new Apple TV win the HD set-top war?

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I always thought the Apple TV was lacking before, although as Matt showed me the hacking possibilities are substantial. But with this relaunched service and all these major partners, it’s poised to take on the big boys in the on-demand movie and show sector. Blu-Ray will rule the physical media roost, but how long before that roost is lonely and abandoned? On-demand is certainly the future, and Apple TV might have the punch now to take a bite out of the market.

Could Apple TV 2.0 End the High-Def Format War? MacWorld 2008 Analysis [Popular Mechanics]

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