Apple's '08 Keynote leaked? Highly doubtful but check it out

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Looks like someone has gone to a lot of trouble to create a keynote outline and pass it off as real. Our take? Fakity Fake. There’s no mention of the MacBook “Air” and I feel like some of the features and hardware upgrades don’t jive, but what do I know? Click below or view the rest of this post to get the raw data and decide for yourself.

Steve Jobs’ Macworld Expo spiel spied on web?
[Reg Hardware]

MacWorld January 2008 Keynote Rough Outline; draft 5

Greetings! Welcome to Moscone Center Quick Overview: iPod/iTunes
– iPod has been extremely profitable for us this holiday season
– Sales figures, market share
– Our new models are doing better than ever
– 3 iPod games released last month accidentally (supposed to be for today)
– Another new game today: Chess
– iTunes doing extremely well (sales figures/market share)
– Today: 30 indie labels releasing their entire catalogs in iTunes Plus
– Many more to follow in the next few months

iPhone
– Best iPod ever
– Sales figures, market share
– Sales beyond our wildest dreams
– Much more than the 1% market share we asked for in January
– Starting today: 8GB $399, 16GB $499
– Four times the memory as original iPhone for the same price
– iPhone is coming to Japan in March with NTT DoCoMo
– SDK is unveiled!

iPhone/iPod Touch SDK
– Apps and Widgets
– Using Cocoa with Objective
-C
– Developers submit programs as source code, not executable
– Specify iPhone or both iPhone/Touch (certain features iPhone only)
– Set your own price: Apps $0-6.99, Widgets $0-$2.99
– Users buy/download in iTunes Wi-Fi Store / iTunes Store (Mac/PC)
– Automatic updating wirelessly or docked

- Demonstration of exporting from XCode 3 to iTunes Store
– Submits source code to Apple for validation (make sure that people aren’t abusing the system, prevent malware and viruses)
– If using microphone or GSM, iPhone only; otherwise, available for both iPhone and iPod Touch
– Apps can be free or up to $6.99; Widgets free or up to $2.99
– Developers recieve 70% of revenue for their products
– Licensed under Apple Mobile Software License
– Can download wirelessly from iTunes Wi-Fi Store or docked to computer from iTunes Store
– Demonstration of wirelessly downloading (and running) the app submitted earlier
– Apps and widgets can be rearranged on front screen; front screen scrolls to show all apps/widgets
– Resubmit updated versions of apps; when added to store, iPhone/Touch will ask you to update it next time you use it (or next time you dock the iPhone/Touch)
– Developers can get their hands on a beta version of the SDK tomorrow on ADC and start developing; final version due early February
– iTunes 7.6 and iPhone/iPod Touch Software update 1.3 allowing for Apps mid-February

Example apps/widgets Apps:
– iChat (coming with 1.3 update) (AIM, Jabber/Google Talk)
-
– Quick demonstration
– RSS Feed Reader (coming with 1.3 update) (read feeds online or off)
– One of our partners made something cool: Last.fm (scrobble tracks played on iPhone/touch wirelessly without syncing w/ computer) Widgets:
– Dictionary (coming with 1.3 update) (quickly look up words, translate, use wikipedia)

- Quick demonstration
– Yellow/White Book (coming with 1.3 update) (search for contacts, add them to your address book directly from the app, will sync back with address book on your Mac/PC)
– Sports Ticker (coming with 1.3 update) (choose your sports and teams, get updates on their progress)
– Another partner: Twitter (update your Twitter on the fly, see your friends tweets)

- Try these out on the show floor today

Mac
– Sales are getting better and better every day
– Hardware sales figures/market share
– Leopard released October; doing spectacularly
– Sales figures/market share
– Selling extremely well; estimated to overtake Tiger in terms of marketshare by June if you only count the new Macs that come with it preinstalled; even quicker if you include boxed copies
– 10.5.2 out today
– many bug fixes, also addressing a lot of issues and complaints users had such as list view with stacks and certain HIG non-compliance issues

New MacBooks!
– What would MacWorld be without a new Mac? (sorry about last year)
– Completely redesigned MacBook
– Completely aluminum body like MacBook Pro
– 13″ screen at 1440×900
– Two colors: Black and Silver
– Looks gorgeous at 0.8″ thin
– A major feat of engineering
– patents abound
– DVD drive pops open on side when eject button is pressed
– New on all notebooks and iMac: iSight HD (720p)
– New backlit keyboard based on recent Apple Keyboard revisions (keys slightly lighter than that of laptop casing, colorwise)
– New matching MagSafe cable (Aluminum ends, cord color matches that of keyboard)
– New matching Apple Remote (slightly smaller with larger overall buttons)
– Intel GMA X3100 graphics
– 3 models
– Completely phasing out the combo drive on all product lines today
– BTO models can upgrade all the way to 2.6GHz/4GB Memory/320GB hard drive
– 4.5 hours of battery life
– Starting at $1199

Product Refreshes
– Refreshing Mac Pro and Mac mini today
– Mac Pro now with Penryn!
– Base model 2×2.8GHz dual
-core/1GB/NVIDIA GeForce 7300 GT 256MB/250GB(1x250GB)/1x16x double-layer SuperDrive
– Upgradeable to 2×3.2GHz quad
-core/16GB/NVIDIA Quadro FX 4500 512MB/4TB(4x1TB)/2x16x double-layer SuperDrives
– Starting at $2,499
– Mac mini gets slight speed bumps and double-layer SuperDrive in all models
– Base model 2.0GHz IC2D/1GB/100GB
– BTO Upgradeable to 2.4GHz IC2D/4GB/320GB
– Starting at $599

One More Thing
– Been brewing for a while
– YouTube’s been in Apple TV and iPhone/iPod touch: now it’s in iTunes
– Download YouTube videos straight to iTunes or from iPhone/iPod Touch for later offline viewing (sync back to computer)
– Coming in iTunes 7.6 and iPhone/iPod Touch 1.3 updates

Thanks for coming, and enjoy the expo!

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