Motorola announced today that it will buy privately held online music store Soundbuzz. Motorola is hoping the acquisition will help it expand its mobile music offerings in Asia.
Terms of the deal have not been disclosed.
“Soundbuzz will become part of the Motorola entertainment family,” said Ian Chapman-Banks, vice president of marketing at Motorola Asia-Pacific’s mobile devices unit, at a press conference in Singapore.
Soundbuzz has good working relationships with recording companies and mobile operators in India, Australia, Singapore and other countries in Asia. Motorola is hoping its China based music service, MotoMusic, will make a good fit with Soundbuzz.
Soundbuzz thinks it can expand its reach in the Asia market with the backing of a large company like Motorola. “Through the resources we’re going to have access to, it’s going to help us expand our offerings,” said Sudhanshu Sarronwala, Soundbuzz’s CEO, without disclosing details of the company’s plans.