Bug Labs pricing

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Too tired to do anything but copy and paste here, folks.

Bug Labs has a lot to announce today (yesterday), starting with the topic that gets the most questions: pricing. But, it is important to take a moment to introduce a new concept in pricing for consumer electronics devices: the Early Adopter Discount.

Just as it sounds, the BUG Early Adopter Discount is going take a shift away from tradition, and actually reward the first wave of customers with a 13% (or greater) discount on products for the first 60 days of sales. Retail pricing for the first run of products is as follows:

* BUGbase – $349 ($299 w/discount)
* LCD module – $119 ($99 w/discount)
* GPS module – $99 ($79 w/discount)
* Camera module – $79 ($69 w/discount)
* Motion detector / Accelerometer – $59 ($49 w/discount)

There will be an additional discount to customers who purchase the base plus all four modules, which Bug Labs will announce on the 21st.

In addition to the Early Adopter Discount, the company is announcing a second pricing program called BUG+EDU. BUG+EDU is a series of programs and promotions aimed at introducing BUG to the education market. Different programs will be established for primary, secondary, and post-secondary institutions, as well as for individual students.

“We believe the BUG is a great platform for aspiring engineering students as well as kids who just like to tinker,” said Peter Semmelhack, CEO and Founder of Bug Labs. “BUG+EDU will hopefully get more units into the hands of those who will really use their imagination to drive the next generation of cool gadgets.”

Also important, the Bug Labs online store will be open for business starting Monday, January 21st. At this point the company will begin taking pre-orders for the BUGbase and all four BUGmodules. Bug Labs will begin fulfilling orders on or before March 17th, and will ship based on the dates the orders were originally received. The initial rollout will only include domestic orders, but the company aims to fulfill internationally later in the year.

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