Cable TV network The Weather Channel is on the market for a reported $5 billion or more, according to the NY Times.

As well as providing the leading cable weather channel, the company also has a big web presence, with Weather.com the 25th most popular site in the United States, according to Alexa. The Weather Channel provides data to a range of leading online destinations including MySpace, Yahoo and AOL and started offering mobile video forecasts with technology from Vantrix in October.

Potential buyers are said to include NBC, Comcast and News Corp.