Events based social network Going.com have launched their 3.0 version with several new features.
Central to Going.com 3.0 is a new events and people recommendation engine that allows users to discover events and people in their area. The new features takes Going.com’s event focused social networking service to nearly a dating service. Where as before Going.com recommended events and tied together friends, the new version recommends new friends based on a users event history. Essentially it’s pattern based matching combined with Going.com’s event engine. For example if you’ve been to three or more events in the one city, and someone else has as well, they may recommend that person as a friend match.
In related news, Going.com’s ticket sales (launched in November) are going from strength to strength. From their initial launch selling Moby tickets they will be selling tickets to Mos Def, Diplo, Z-Trip, MF Doom, Lyrics Born and Goapele in the coming weeks.