While You Are Reading About The Steroids Report, Here Are Some Related Products You Might Enjoy

Thursday, December 13th, 2007

Erick Schonfeld is the Editor in Chief of TechCrunch. He oversees the editorial content of the site, helps to program the Disrupt conferences and CrunchUps, produces TCTV shows, and writes daily for the blog. He is also the father of three adorable children. He joined TechCrunch as Co-Editor in 2007, and helped take it from a popular... → Learn More

google-steroids-small.pngThe problem with automated advertising on news sites has always been the placing of inappropriate ads next to serious news issues. Take today’s report on steroid use in baseball. For at least a brief period, the story on CNN.com was matched with these “Ads by Google” shown at right trying to sell you the very steroids that the baseball commission is so upset about

What’s next? Ads for plutonium next to stories about nuclear proliferation?

I don’t see the steroid ads popping up anymore on that CNN page, so maybe someone at CNN (or Google) got wise to the inappropriate mismatch. (Although, if you were in the market for steroids, you would probably be reading such stories). But the same types of ads come up when you do a search for “steroids” on CNN.com:

cnn-steroids-search.png

This is not limited to CNN. Here are sponsored results for a similar search on the LATimes.com, which also shows Google ads:

la-times-steroids.png

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