With all the hoopla swirling around the new YouTube client for the Helio Ocean, we forgot to mention that the new Helio Player for the Fin, Heat, Drift, and especially the Ocean. The player is an iTunes-esque media management program for PCs that allows you to more easily sync up music, videos, and photos with your Helio phone.

It also features an iTunes like music store, though the selection is more limited. But that’s OK, it works with Yahoo! Music, Napster, and other subscription services as well.

It’s a free download and available now.

Helio Player is born [Heliocity]