$999 LG BF200 would swing both ways if Blu-Ray and HD DVD were sexual orientations

Friday, December 7th, 2007

Biggs is the editor of TechCrunch Gadgets. Biggs has written for the New York Times, InSync, USA Weekend, Popular Mechanics, Popular Science, Money and a number of other outlets on technology and wristwatches. He is the former editor-in-chief of Gizmodo.com and lives in Bay Ridge, Brooklyn. You can Tweet him here and G+ him here. Email him directly at john@techcrunch.com. → Learn More

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The format war is over, kids. It’s going to be a Blu-Ray/HD DVD world whether we like it or not and getting one or the other right now is probably a bad idea. Witness the BF200 from LG, arriving now for $999.

Here’s my take: While pure play devices might pop up in consoles — as they have — and some low-cost devices — as they have — these are basically a way to convince users in the 18-34 age bracket to buy Blu-Ray and HD DVD discs. Once each disc type reaches critical mass — AKA once those users get girlfriends and buy When Harry Met Sally in Blu Ray and/or HD DVD — expect dual players like the BF200 to lead the day. That’s my story and I’m sticking to it.

The BF200 is Blu-Ray Live ready, with a proper patch, and should be shipping right now. LG apparently “sat out” Black Friday, as they told us today at a presentation at their HQ in New Jersey, which is probably why you didn’t see these for $9.99 with a purchase of a hot dog at the Sears concession stand.

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