Third Time's a Charm: Dan Greenberg Polishes His Viral Video Message

Michael Arrington

J. Michael Arrington (born March 13, 1970 in Huntington Beach, California) is a serial entrepreneur and the founder of TechCrunch, a blog covering startups and technology news. Arrington attended Claremont McKenna College (BA Economics, 1992) and Stanford Law School (JD, 1995) and practiced as a corporate and securities lawyer at two law firms: O’Melveny & Myers and Wilson Sonsini Goodrich... → Learn More

Thursday, December 6th, 2007

After getting annihilated for exposing some of the tricks that get normal YouTube videos to go viral, Dan Ackerman Greenberg asked for another word. And we gave it to him. His second effort was much better – he said some people do those things, not him. Readers attacked again, mostly for backpedaling, but not as viciously.

But now he’s really got the messaging down. In a CNN interview that talked about the posts, the 22 year old “marketing guru” sounded much more polished. The interviewer asked no hard questions, and Dan was never forced to talk about the uglier side of his business. Third time’s a charm.

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