After getting annihilated for exposing some of the tricks that get normal YouTube videos to go viral, Dan Ackerman Greenberg asked for another word. And we gave it to him. His second effort was much better – he said some people do those things, not him. Readers attacked again, mostly for backpedaling, but not as viciously.

But now he’s really got the messaging down. In a CNN interview that talked about the posts, the 22 year old “marketing guru” sounded much more polished. The interviewer asked no hard questions, and Dan was never forced to talk about the uglier side of his business. Third time’s a charm.