The company has a strong pedigree with founder Chris McGill having previously been the General Manager of Yahoo News and more recently the VP Strategy at USA Today. The site describes itself as taking the best features of Digg, LinkedIn and My Yahoo.
As part of the investment Latimes.com readers will “have direct access to Mixx’s networking and personalization tools through integrated functionality on story pages” and LATimes stories will be available through Mixx search results.
The amount of the investment was not disclosed.
(via Venture Beat)