Yesterday Yahoo announced its top search trends for 2007. Google’s list traditionally come later in December (here’s last years list), but today VP of Search and User Experience Marissa Mayer revealed the “fastest rising U.S. search terms” on the Today Show. Thank God the Britney losers either don’t hang out on Google, or else Google has the sense to just filter it out as background noise.
The queries are below. It’s not clear how different these will be from the year-end Zeitgeist list. Last year Google described how they came up with the list: “we looked for those searches that were very popular in 2006 but were not as popular in 2005 — the explosive queries, the topics that everyone obsessed over. To come up with this list, we looked at several thousand of 2006’s most popular searches, and ranked them based on how much their popularity increased compared to 2005.” That sounds a lot like how this list would be compiled.
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