New figures released by comScore show that YouTube remains the outright leader in online video.
Based on videos viewed, Google owned sites (YouTube + Google Video, but mostly YouTube) commanded a 28.3% market share in the United States in September with Fox Interactive Media (FIM) sites (MySpace and others) on 4.2%. The figures (see chart) demonstrate that YouTube doesn’t dominate video viewing as much as would be expected, suggesting that the long tail is alive and well in the sector given the top ten video sites only hold 45.2% of all videos viewed online.
The unique viewer numbers for video destinations also show Google leading, but by a smaller margin of 39.4% vs 22.6% for FIM sites. These figures are for people visiting the actual video sites themselves suggesting that much of YouTube’s dominance comes not from YouTube.com itself, but from people embedding YouTube videos (28.3% of all videos viewed vs 4.2% for FIM).
Notable in its absence from both top ten charts is the IAC owned Vimeo, who according to this post fired founder Jakob Lodwick today. Clearly Vimeo isn’t performing although it has positioned itself well with support for HD video. IAC usually takes long term positions in companies it owns (Ask.com for example) so it’s not on Deadpool watch yet but you’d expect IAC will be looking at ways of improving its performance going forward.