It’s been less than two weeks since Google penalized PayPerPost bloggers in the most devastating way possible – by resetting all of their PageRanks to zero and effectively removing them from the Internet.
PayPerpost, now called IZEA, is in the process of launching RealRank, an alternative way to rank blogs. But their advertisers are still looking for blogs with an actual PageRank to write about them (this helps with the SEO effort). The result? Freaked out PPP shills who are going to have to find a real job.
Bloggers are expressing their angst on forum thread. Among the more pathetic messages:
Oh. My. God. Oh my god! I can’t believe this is happening. I NEED to earn money with my blogs, I’m going to have to take every single opp I qualify for every day in order to keep up with expenses.
and this, from someone lamenting a negative comment on their blog (the second paragraph is a winner):
I’m trying to develop a thicker skin, I really am. But this is my livelihood, you know? This is important to me. When I started with PPP, I never thought I would still be doing it seven months later, or that I would care about it so much.
And since when is independence and paid blogging mutually exclusive? There is choice involved.
So much for the claims by PayPerPost that their bloggers only write about products they actually believe in. PayPerPost isn’t dead, but a big chunk of their advertisers are clearly bailing now that the SEO value of paid posts is gone. That’s bad news for the shill blogs that rely on PPP to pay the bills, but good for the blogosphere in general.