New startup Mixx, which went in to private beta just two months ago, may be finding itself with the right product at the right time. Digg users, including top contributors, are showing an increasing amount of frustration with the Digg community, and many are leaving. Conspiracy theories that Digg auto buries stories with certain topics or linking to certain sites only compounds the problem.
Some users eventually go to Reddit, Propeller or any of a number of other Digg-like sites. But a disproportionate amount of them seem to be heading to Mixx, and writing about their choice.
Dave Eaves gives Mixx a thumbs up and says “I have already had quite a lot of success with getting my submissions voted on, this may be partly due to the fact that many of my digg friends have joined the site.”
Vandelay Design says “Unlike 99% of the other Digg clones, I think Mixx has a real chance for success…Mixx has a much more positive audience than Digg. It always amazes me that even the most popular and highest quality articles can get so many negative and unnecessarily degrading comments on Digg. So far the users of Mixx have proven to be quite a bit more pleasant, something that I know will be welcomed by most users.”
Finally, JD Rucker notes that a lot of top Digg users are at least experimenting with Mixx. And he mentions specifically that Greg Davies left Digg for Mixx.
Mixx users have even set up a category in their forums called Digg Refugees for users to discuss the phenomenon and spread conspiracy theories.
Compete shows traffic rising dramatically since launch, without the usual drop off that occurs after the initial press about a site dies down. It’s still a blip compared to Digg, the fact that early adopters are leaving Digg and quite vocally telling the world about it, Mixx may be a startup to keep an eye on.