Levi's branded phone is dumb, stupid

Levis

The Levi’s LS501 (501, get it?) phone was announced back in June but it’s recently been made available for preorder in Hong Kong. It’s basically a Samsung SGH-P308 phone encased in "sturdy riveted steel casing" and adorned with Levi-centric wallpaper and interface elements.

Other future brand synergy initiatives will include the following:

– Diet Coke 14-inch flat panel monitor
– Logitech canned ham
– Fruit-of-the-Loom nautical GPS navigation system

I’ll remind everyone that Levi’s is a pants company. It’s a company that makes pants. This is a pants phone. It’s a big stretch, like when McDonald’s included a pedometer in your value meal for a brief period of time a few years ago. The phone costs $4380 Hong Kong dollars, which is roughly $562.72 in US dollars. That’s a lot of pants.

Levis LS01 Phone [MobileWhack]