IAB: Internet Advertising Continues To Head North

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Acquisitions: IBM Buys Cognos, Microsoft Buys Musiwave

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New figures released by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers show that internet advertising continues to grow to record levels, with the 3rd quarter internet ad spend in the United States hitting $5.2 billion, a $1.1 billion/ 25.3% increase over the same quarter in 2006.

Whilst the $5.2 billion figure is a record month, the growth rate quarter on quarter are not that spectacular; the third quarter was up only three percent on Q2. This isn’t necessarily a bad thing; three percent may not sound a lot, but if it were 33% the cries of bubble would be heard loud and wide. 3% is a sustainable, healthy number that will bring joy to many online who rely on advertising without the related fear that the growth may not be sustainable.

Internet advertising for the first nine months of 2007 totaled $15.2 billion, up 26% over the $12.1 billion recorded the same period in 2006.

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