Google Gets Android Apps Going With a $10 Million Challenge

Erick Schonfeld

Erick Schonfeld is a technology journalist and the executive producer of DEMO. He is also a partner at bMuse, a product incubator in New York City. Schonfeld is the former Editor in Chief of TechCrunch. At TechCrunch, he oversaw the editorial content of the site, helped to program the Disrupt conferences and CrunchUps, produced TCTV shows, and wrote daily... → Learn More

Monday, November 12th, 2007

android-challenge.pngAs promised last week, Google today released the software development kit for its Android operating system for mobile phones. In an effort to give developers a little extra incentive to create applications on top of Android, it is also announcing a $10 million challenge. The best 50 apps will get initial grants of $25,000 each, followed by ten $100,000 and ten $275,000 grants.

That comes to $5 million. The second $5 million will be reserved for another challenge after handsets have been built. Google is obviously serious about jump-starting Android and the Open Handset Alliance as viable mobile operating system. You don’t see Google giving away $10 million to developers creating OpenSocial apps. Which project do you think is a higher priority?

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