Zune ad team, I don't get it

Between the new Zune ads and Sony’s PS3 gibberish, I’m beginning to lose faith that I’ll ever see a good advert ever, again. This new ad is very arsty fartsy, but I don’t understand what’s going on in it. He’s watching a video of animated ice cream, which makes him daydream about climbing a pyramid of people and then jumping off of it. Wha?! Huh?! Someone explain before my head explodes.