Facebook ads will now target your friends based on your profile

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I’m starting to think all this Facebook news of late puts the site in danger of jumping the shark. Every day it’s “omg Zuckerberg went to Wendy’s, had a number 2, what does this mean for Facebook?”

Today’s news has to do with advertising and how the social networking Web site will use all the hot info you post about yourself to sell you crap. The Times put it simple enough for us jerks to easily understand:

For example, going forward, a Facebook user who rents a movie on Blockbuster.com will be asked if he would like to have his movie choice broadcast out to all his friends on Facebook. And those friends would have no choice but to receive that movie message, along with an ad from Blockbuster.

Sounds great and not intrusive at all. Sign me up!

They call it “social advertising” and if you believe what Zuckerberg said yesterday (and seemingly everyone does at this point), it’s the wave of the future, like it or not.

I don’t.

Frankly, I’m getting a little tired of being subjected to ads every time I take a breathe. Same thing with Android or whatever the hell it’s called. Wow, a phone that’s so amazing it can show me ads? How did I ever live without it? All this effort to get me to buy some new widget that’s only marginally better than last year’s.

Wow, now I’m just rambling. But yeah, Facebook has some new, personalized ad system ready to go. The future!

Facebook Is Marketing Your Brand Preferences (With Your Permission) [New York Times]

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