Is Rummble the next phase in local reviews?

Next Story

Check Out The New Windows Home Server Demo. But Why Is It In Flash?

Chuck a stone into the UK startup scene at the moment and the chances of you hitting an entrepreneur peddling a site which allows people to share and rate things – anything in fact – in a local area, are pretty damn high. Let’s look at one list: Welovelocal, Revmap, Wehanghere, FridayCities, Qype, Tipped and TrustedPlaces. And I’m sure I have missed a few others.

Admittedly not all of these sites have significant funding. Some are little more than Google Map mashups just ticking over on a server. But it’s quite clear that not all will survive, and the US market, which is further down this road, is providing an early view of what might happen next.

In the US right now there is a shake-out happening amongst sites which allow people to create local reviews. Judy’s Book is shutting down operations. Other players have fallen in the last year, including Zipingo, while Insider Pages was sold for a tiny profit to CitySearch. One of the few remaining, and doing OK, is Yelp, despite fierce competition from Yahoo! and Google.

So does the shakeout in the US provide an indication of where the UK is headed? Suddenly the US market seems to have worked out that local reviews might have something to do with the mobile phone. Whrrl is a new, principally mobile, service that allows users to aggregate information as they visit different places. Reviews based on location are filtered based on ratings via the accompanying social network. Some commentators are calling it ‘Yelp plus Twitter’.

A wiki format in Whrrl enables users to write reviews, add photos etc. But the key with Whrrl is that you can filter your searches based on your trusted network before expanding the search outside that network. This Facebook-like approach means users have a lot of control over the information they publish and make visible to their network. Client software on the phone is supported on about 10 handsets for the AT&T, Sprint and T-Mobile networks. Whrrl’s parent company, Pelago, has raised $7.4 million in funding from Kleiner Perkins Caufield & Byers, Jeff Bezos and Trilogy Equity Partners.

Over here in the UK Rummble, founded by Andrew Scott, is doing something similar, but with a twist. Currently in closed beta and privately funded, Rummble could be the Whrrrl for the UK.

You build your social network on Rummble with a basic relationship (i.e. friend, relation or business) but then apply tags to that. Rummble has an algorithm which works out which reviews by users in your network to trust, based on your behaviour and relationship to them. Three years in development and re-launched from its former incarnation as Playtxt, Rummble is hoping its functionality between web and mobile – and ultimately GPS-enabled mobiles – will give it the edge when some consumers tire of networks which don’t intelligently filter results or deliver a decent experience to the mobile.

Rummble still needs to be proven once out of private beta. I doubt we’ll be dumping Twitter for microblogging, or sites like Trusted Places, for local reviews, just yet. But the more I have looked into Rummble the more I have noticed several types of services incorporated into it, from Socialight and Loopt to location services like Plazes. There is a lot more to this service than meets the eye at first, and it’s emphasis on mobile is definitely the right instinct.

  • http://kitchentwo.com/2007/10/26/shake-out-time/   Shake out time? by Kitchen 2.0

    […] If you’re new here, you may want to subscribe to my RSS feed. Thanks for visiting!Mike Butcher reports on Rummble and asks In the US right now there is a shake-out happening amongst sites which allow people to create local reviews…does the shakeout in the US provide an indication of where the UK is headed – full article. […]

  • http://urbanhorizon.wordpress.com/2007/11/28/techcrunch-rumble-rummble/ Techcrunch rumble Rummble « Urban Horizon

    […] Techcrunch rumble Rummble Techcrunch gave Rummble a positive review last night even though we’re still in Beta. For interested checkout the Techncrunch Rummble review and local reviews site article here. […]

  • http://uk.techcrunch.com/2007/12/13/rummble-opens-slowly-with-facebook-app-first/ TechCrunch UK » Blog Archive » Rummble opens slowly, with Facebook app first

    […] have enough server grunt yet or not, but it might be worth checking out. Here’s my previous review of Rummble. Rummble, TCUK digg_url = […]

  • http://uk.techcrunch.com/2007/12/31/bills-predictions-for-2008/ TechCrunch UK » Blog Archive » Bill’s predictions for 2008

    […] • LBS: More and better location-based services, such as the newest version of Google Maps for mobile, and mashed-up with social networks. (Something I’ve been predicting for a while). […]

  • http://uk.techcrunch.com/2008/01/02/next2friends-another-bluetooth-social-network-joins-the-fray/ TechCrunch UK » Blog Archive » Next2Friends: Another Bluetooth social network joins the fray

    […] see my previous post. In the UK we have other startups interested in mobile networking space like Rummble and […]

  • http://andrearuggieri.com/mobility/?p=28 Is Rummble the next phase in local reviews? - Mobility

    […] TechCrunch UK » Blog Archive » Is Rummble the next phase in local reviews? […]

  • http://uk.techcrunch.com/2008/06/23/nokia-kicks-off-the-scramble-for-location/ TechCrunch UK » Blog Archive » Nokia kicks off the scramble for location

    […] be looked at in a more favourable light. The main startup in the UK in this arena – currently – is Rummble, but there are an increasing number of others, such as WeGlu, Moblog and Buddyping. It may also […]

  • http://www.techcrunch.com/2008/07/03/europes-mobile-20-startups-come-together/ Europe’s Mobile 2.0 startups come together

    […] (from UK) is a location based discovery tool and social search platform we wrote about here and here. Rummble’s idea is that location will soon be a “given” (via FireEagle, Google or […]

  • http://poddy.cn/?p=42 poddy » technology | venture capital | web2.0 » Blog Archive » Europe’s Mobile 2.0 startups come together

    […] (from UK) is a location based discovery tool and social search platform we wrote about here and here. Rummble’s idea is that location will soon be a “given” (via FireEagle, Google or GPS) on the […]

  • http://techcrunch.alfabetic.com/spanish/2008/07/03/europa-del-20-empresas-de-moviles-se-unen/ Alfabetic » Blog Archive » Europa del 2,0 empresas de móviles se unen

    […] descubrimiento basada en una ubicación y una plataforma social sobre la que escribimos aquí y aquí . La idea de Rummble es que la ubicación pronto sea un “agregado” (a través de […]

  • http://eu.techcrunch.com/2011/01/21/as-rummbles-ceo-is-ousted-the-story-of-a-european-startup-unravels/ As Rummble’s CEO is ousted, the story of a European startup unravels

    […] way back in 2007 long, before Foursquare launched in March 2009. Hell, I even called it the “the Whrrrl for the UK” back in 2007. And who remember […]

  • http://www.facebook.com/profile.php?id=1812298687 Asif Ifteakhar Ridoy

    Dentist Tarzana, Encino,Woodland Hills, Irvine,Implant,Braces

    http://www.dramik.com

blog comments powered by Disqus