How big is the rivalry between Samsung, LG?

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Samsung U600 assembly witnessed first hand

This banner is splashed across every LG building in Gumi. If you’ve been to Seoul or if you haven’t then let me tell you how big Samsung’s presence is in the country. They’re everywhere. From construction to insurance to phones to cars and HDTVs all over the airport in Incheon. Once you step foot into the country, you know who the big dog is. I very rarely saw LG except for a few LG shops and product demos in the mall or train station. Crazy.

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