Mobile advertising firm AdMob will today welcome former engineering manager at Google Kevin Scott to its executive team. Scott will be responsible for software engineering and operations as AdMob builds its infrastructure to enable billions of targeted mobile banner and text ads.
Scott was Senior Engineering Manager for Google, where he led Google’s advertising quality engineering efforts focused on improving the relevance of ads to users and increasing ROI for advertisers. Scott’s time at Google also included M&A work for two successful acquisitions, establishment of the annual Google Faculty summit, and creation of a number of leadership development and engineering education programs.
Omar Hamoui, Founder and CEO of AdMob told TechCrunch that they are thrilled to have someone with Scott’s experience join their startup. “Kevin brings unparalleled experience building ad servers that maximize targeting and quality. Adding Kevin validates and empowers AdMob’s approach and leadership on the challenges of targeting and optimization for the mobile environment.”
AdMob is currently in the process of introducing new mobile advertising capabilities around mobile-specific targeting and relevance. We first wrote about AdMob in August where we noted that AdMob had seemingly slipped under the radar in terms of attention whilst competitors have been acquired. Admob currently serves over 1 billion mobile ads a month.