Bebo and the Ministry of Sound have entered into a marketing partnership which will mean Bebo users being able to upload their best dance mix to Bebo (via yousendit.com) with the winning entry broadcast on Ministry of Sound radio. The winner will also get interviewed, much to their squeals to delight no doubt.
From the Ministry of Sound profile, Beboers will be able to play all the tracks from the latest top MoS releases, keep up-to-date with news and promotions and enter draws for weekly VIP ticket giveaways, with further activity in the pipeline.
The deft hand of Angel Gambino, formerly with Viacom, is no doubt behind this move. She was hired in April to a new position of VP-music.
Bebo, which has 38 million users worldwide, claims to have 450,000 musicians already and earlier this year partnered with online music retailer 7digital to allow independent artists to sell their tracks.