Another day, another Bell&Ross Special Edition: White Ceramic

Tuesday, October 9th, 2007

Biggs is the editor of TechCrunch Gadgets. Biggs has written for the New York Times, InSync, USA Weekend, Popular Mechanics, Popular Science, Money and a number of other outlets on technology and wristwatches. He is the former editor-in-chief of Gizmodo.com and lives in Bay Ridge, Brooklyn. You can Tweet him here and G+ him here. Email him directly at john@techcrunch.com. → Learn More


Maybe you haven’t been following the watch press that closely this afternoon — who can blame you with all the news coming out of the Lohan camp regarding her quest for sobriety. However, Bell&Ross just launched a ceramic version of their huge and beautiful BR 03 Instrument Series. I’d say this one is for the ladies or for men who wear furs, but that’s just one man’s opinion.

Ceramic watches are actually getting quite popular. They’re light, durable, and retain their gloss and shine. Chanel makes some and Rado uses a weird polymer on some of their pieces but few others have taken the plunge.

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