• Rubicon Project Launches: A Network of Ad Networks

    Monday, October 8th, 2007

    Erick Schonfeld is a technology journalist and the former Editor in Chief of TechCrunch. At TechCrunch, he oversaw the editorial content of the site, helped to program the Disrupt conferences and CrunchUps, produced TCTV shows, and wrote daily for the blog. He joined TechCrunch as Co-Editor in 2007, and helped take it from a popular blog to a thriving... → Learn More

    picture-191.pngFor those advertisers and Websites finding it difficult to keep up with the 300-plus ad networks out there, a new startup called the Rubicon Project promises to simplify the process of placing ads online. It provides one dashboard to manage all of a company’s ad campaigns, and tries to optimize across ad networks—from Google, Yahoo, and Tacoda (AOL) to AdBrite to HispanoClick—to deliver the most bang for the buck. The service breaks down ad inventory into 9,000 micro-segments by geography, demographics, and context. A private beta opened up today with 500 spots. If anyone signs up, please report back your experience in comments below.

    The Rubicon Project is an LA-based startup that raised $6 million last week in an A round from Clearstone Venture Partners (with $2 million of that coming in the form of venture debt from Square1Bank).

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