As Internet P2P broadcaster Joost begins going public with its beta software and signing deals with broadcasters, the latest is with number three UK news network ITN which will provide Joost with short news, sports, business and weather bulletins.
ITN will also produce a Joost-only programme entitled Movie Buff, featuring movie news, reviews, and interviews, as well as two sports shows. The move follows a distribution deal done by the BBC with YouTube, earlier this year.
ITN already distributes content via other online businesses, including Google Video and the Blinkx video search engine. Joost executives are in Cannes this week at MIPCOM to drum up further content deals and other announcements are expected.