TIOTI takes wraps off social TV aggregator

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TIOTI.com (Tape It Off The Internet) has been almost a year in closed, invite-only beta so hopefully today it’s ready for its close-up. It should do. It’s had 18,000 users users to test the site with, who will now be joined by anyone who registers.

Providing links to a wide range of online TV services such as Apple, Amazon, AOL and Joost, amongst others, TIOTI is now indexing over 75,000 TV shows and more than 500,000 episodes. But let’s be clear – you can’t download the shows from Tioti – it just points to the relevant sources. Thus it is attempting to avoid the legal problems which have dogged other ‘download’ sites.

TIOTI Inc, which is legally based in Seattle, WA, USA, and London, UK, says it is in “advanced talks” with investors for funding. However, I understand that a potential deal with a large UK media company never came to anything, and the search for funding has taken longer than expected.

TIOTI wraps all these feeds in social tools, allowing users to recommend shows to friends, to discuss and see what their friends are watching. Think Facebook meets TV on-demand. Users can add, edit and expand the information on cast, crew, critics, fan fiction, gossip and trivia around TV shows with links, photos and videos integrated from Flickr.com and YouTube.

TIOTI also uses your favourite TV shows as a starting point to make recommendations for new (and old) shows. Each show and episode can also be recommended to people, rated, discussed with others, and you can see what shows other people like too.

The ‘Friends and Episode’ tracker lets users see where they are up to in the episodes of a show, and where their friends are up to. Useful if your friends are in the US, while you are in the UK, for instance.

TIOTI is hoping to exploit the global trend to watch TV online. The latest figures on TV-viewing habits by the Royal Television Society in the UK show that under-30 year olds watch 40 per cent of their television by downloading it over the internet or viewing it ‘on demand’ rather than watching it as broadcast TV.

The team: Paul Cleghorn, based in London, is TIOTI’s creative director, and previously ran the design agency Neuromantics. Before this he held senior design positions at Poke, Razorfish, BT Research Labs and Xerox. He also worked at Aggregator.tv, which went into administration in May. His co-founder Marc Colando, is based in Seattle, and is TIOTI’s technical director. He ran Interactive Planet, Inc. which developed of internet and intranet environments for clients including Bank of America, The Coca-Cola Company, Earthlink, Equifax, Kodak, The US Marine Corps and Vodafone.

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  • jas

    I would be very surprised if they had 18000 people private beta testing with such a terrible alexa ranking i think they need to take the zeros off and they might be getting near to the real figure ;-)

  • http://www.finllfixit.co.uk/ Fintan

    No use to me, as I am deaf and it does not show subtitles :-(

  • http://tioti.com paulpod

    Hi Jas, that’s an interesting comment as I have right here a spreadsheet with the 18,000 users who signed up and tried out our beta – that’s an invited 18k out of near 100,000 who applied for access. Alexa isn’t really a reliable indicator for small scale private audiences such as this I guess.

  • Anon

    The Stream for “Free” links they provide isn’t this classed as distributing copyrighted material in the US! see “http://www.zeropaid.com/news/9022/MPAA+Goes+After+2+More+Video+Streaming+Sites” tioti.com is doing the same thing!
    Yes they may offer purchase links off to Amazon but its not really helping the media industry! its more helping his own pocket, every completed purchase via Amazon will earn him X amount of dollars! its an interesting way of making money! Well as least its not plastered with banner Ads and popups(yet!)

  • http://www.testcard.tv/ Simon

    Today seems to be ‘Internet TV’ day with Joost, TITIO and also:

    Testcard TV – http://www.testcard.tv/

    launching (disclosure I’m an investor in Testcard TV)

    Anon – this is a very interesting and important point your making. We see testcard.tv working with the industry to enable them to make money from content they own. UK copyright laws are somewhat different but never the less the sector is clearly about to go through huge change over the coming months and years.

    We’re demoing tomorrow at mashup* Demo (www.mashupdemo.com – TechCrunch UK are a media supporter of that event) – so catch you there I hope.

    Long live tv…

  • Lee Sai Fon

    Alexa isn’t a reliable indication of traffic to any site.

  • http://www.neunetz.com/2007/10/01/launchday-tioti-und-joost-starten/ neunetz.com » Launchday: Tioti und Joost starten

    […] Zum einen wäre da Tioti, das TV-SocialNetwork mit BitTorrent-Flavor, das ich zuletzt hier und vor einiger Zeit ausführlich hier vorgestellt hatte. (via TC UK) […]

  • http://www.tv-links.co.uk Anon

    Simon, its a shame testcard.tv has ripped my sites DB! I have to say you are very brave backing a site of testcards nature, I popped along to Adtech last week I have to say some of the reaction to my site, interesting to say the least!

    *snip* I was going to talk about copyrights but didn’t want to shoot myself in the foot!

    I’ll see if I can pop along to mashup* might make an interesting meeting

  • http://n/a Jim

    This Paul Cleghorn is all talk LMAO what a loser, let see where you and this site is in lets say 3 months time…. nice bit of writing mind for a PR stunt lol but it won’t help you in your dreams cos thats all they are is dreams…

    Hey Anon it would not surprise me if he did rip your DB tbh, you site wich ever one it is has nothing to worry about…

    I got to go now cos i am LMAO tbh :D

  • http://www.testcard.tv/ Simon

    Anon – would be happy to meet and you are more than welcome at mashup* Demo (www.mashupdemo.com – please register for fire limits) tonight.

    I agree testcard.com and tvl are working in ‘interesting’ times – but ‘times’ changes.

    Look forward to meeting – tonight I hope.

    Best regards,
    Simon

  • jas

    O.k put it this way you would only need a few testers with an alexa toolbar to push your site into the top 100 and it took 7 of us a few days to break into the top 100 on a test site so i would be amazed if none of the 18000 had an alexa toolbar.

    So in one respect you are correct, but i’m puzzeled where you would get 100,000 pre sign up’s from in the first place ??

  • jas

    If you wanna email the 100,000 or 18,000 on the spreadsheet you have it would your point but i doubt it ;-)

  • Comprox

    Being one of the testers for TIOTI I can gladly say I don’t use crap like the Alexa toolbar. Most people savvy enough to know and test a site like TIOTI I think are smart enough to not load up their browsers with toolbars. Does the bar even work in things like Firefox or Opera? Oh well.

  • jas

    Yes it works with firefox and opera used very minimal compared to ie6,7and firefox.

    Most developers generally use alexa just as an indicator on how well a site is doing but not just alexa,it’s just a guide thats all so basically youre wrong to suggest most developers are not smart because they use an alexa toolbar.

    I believe the figures quoted to make it gain traction but i don’t buy it and most people savvy enough won’t either.

    Proof is in the pudding and lets see what it’s doing this time next year !

  • http://rawstylus.wordpress.com/2007/10/12/watching-the-british-dotcoms-update/ Watching the British dotcoms: Update « RAW STYLUS

    […] I said that there were 13 British dotcoms to watch.Well TIOTI (Tape it off the Internet) just launched. TIOTI is a social media aggregator for television. Huh? ‘What does that mean?’, I hear you […]

  • http://uk.techcrunch.com/2007/10/21/testcardtv-taken-down-as-police-swoop-on-tv-links/ TechCrunch UK » Blog Archive » Testcard.tv taken down as Police swoop on TV-Links

    […] Testcard launched its site on October 8 after a month-long trial, acting as an aggregator or indexer of content that is hosted on third party platforms such as Google Video, YouTube and mainstream broadcasters. But the bulk of its content appeared to most casual observers to come from TV Links, which pointed to both legally available and illegally uploaded content. The allegation was also made by TV-Links in a TechCrunch UK comment. […]

  • http://uk.techcrunch.com/2007/10/21/tioticom-wins-seven-figures-from-pond/ TechCrunch UK » Blog Archive » Tioti.com wins ’seven figures’ from Pond

    […] had previously secured angel investors, including partners from Alegro Capital. The move comes three weeks after the site opened its doors to new users and after almost a year in closed, invite-only […]

  • http://www.techcrunch.com/2007/10/21/tapeitofftheinternet-wins-series-a-from-pond-ventures/ TapeItOffTheInternet wins Series A from Pond Ventures

    […] largest early-stage technology venture capital fund, Pond Venture Partners. The move comes three weeks after the site opened its doors to new users and after almost a year in closed, invite-only […]

  • Nigel Anderson

    Most read story on the guardian newspaper website yesterday was about the closure of http://www.tv-links.co.uk and arrest of its owner, all for *linking* to tv and film content hosted on other sites such as veoh, youtube etc.

    Expect TIOTI’s potential investor partners to stop returning calls right about now.

  • http://thesocialnetwork.wordpress.com/2007/10/22/tioticom-wins-%e2%80%99seven-figures%e2%80%99-from-pond/ Tioti.com wins ’seven figures’ from Pond « The-social-network.info’s Weblog

    […] had previously secured angel investors, including partners from Alegro Capital. The move comes three weeks after the site opened its doors to new users and after almost a year in closed, invite-only […]

  • http://www.asteknikhirdavat.com Hırdavat

    Thanks all information.

    “I believe the figures quoted to make it gain traction but i don’t buy it and most people savvy enough won’t either.” Ok

  • http://www.rihannastar.com RihannaStar

    Being one of the testers for TIOTI I can gladly say I don’t use crap like the Alexa toolbar. Most people savvy enough to know and test a site like TIOTI I think are smart enough to not load up their browsers with toolbars. Does the bar even work in things like Firefox or Opera? Oh well.

  • http://www.resimler.us Resimler

    so catch you there I hope ;)

  • http://www.diziozel.com dizi özel

    Today seems to be ‘Internet TV’ day with Joost, TITIO and also:

    Testcard TV – http://www.testcard.tv/

    launching (disclosure I’m an investor in Testcard TV)

    Anon – this is a very interesting and important point your making. We see (goute )
    testcard.tv working with the industry to enable them to make money from content they own. UK copyright laws are somewhat different but never the less the sector is clearly about to go through huge change over the coming months and years.

    We’re demoing tomorrow at mashup* Demo (www.mashupdemo.com – TechCrunch UK are a media supporter of that event) – so catch you there I hope.

    http://www.mashupdemo.com specials scrips

  • http://www.techcrunch.com/2008/07/16/techcrunch-pitch-in-london-the-wrap/ TechCrunch Pitch! in London - The Wrap

    […] another round of funding after Pond Ventures? I’ve written about TIOTI form the start, e.g. here, here, here […]

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