UK users spend 6 hours a week online, some are on 80

Next Story

Apple PowerMac G4 Mailbox

The Internet is now inexorably weaved into daily life in the UK with almost 90 per cent of home internet users now spending six hours or more online each week, 40 per cent of whom are downloading music and 16 per cent watching online video.

Unsurprisingly, 90 per cent of broadband users go online to send email while more than 60 per cent use auction sites such as eBay, according to new research from Point Topic.

At the end of last year almost 65 per cent of users had purchased from an online store but by June 2007 this had reached 70 per cent. However, weekly spend online as declined slightly, even as there has been a slight increase in user spending at the lower end of the scale (£1-£20 per week). In other words people are buying smaller and smaller items online in quick one-off purchases, and some high street stores are matching internet prices. At the same time Dr Katja Mueller, research director at Point Topic says “one is that the fastest growing groups of online users are now at the lower end of the income scale and this is reflected directly in the amounts being spent online.”

Point Topic’s broadband consumer survey indicates that 86.6 per cent of residential internet users spend at least six hours online every week, up from 83 per cent at the end of 2006 and 50 per cent at the end of 2005. In addition, five per cent of respondents claimed to spend more than 80 hours a week online. That’ll be the World of Warcraft crowd, then – or the bloggers and Facebook addicts (I jest).

No figures were released for Ireland, but it’s probably fair to say they would be on a parr, given similar rates of broadband uptake.

  • Agency guy

    This conflicts with Comscore’s assertion that 80% of UK user stream video, itself taking up 5 hours of each user’s time per month. As Comscore use desktop monitoring software, I’m inclined to believe them, especialyl as they filter out under 15’s.

  • http://www.rihannastar.com Rihanna

    Being one of the testers for TIOTI I can gladly say I don’t use crap like the Alexa toolbar. Most people savvy enough to know and test a site like TIOTI I think are smart enough to not load up their browsers with toolbars. Does the bar even work in things like Firefox or Opera? Oh well.

  • http://www.resimler.us Resimler

    so catch you there I hope.

  • http://www.siirtspor.org siirtspor

    sda

  • http://rootwarez.org RootwArez

    This conflicts with Comscore’s assertion that 80% of UK user stream video, itself taking up 5 hours of each user’s time per month. As Comscore use desktop monitoring software, I’m inclined to believe them, especialyl as they filter out under 15’s.

  • http://adultxxl.com AdultXXL

    This conflicts with Comscore’s assertion that 80% of UK user stream video, itself taking up 5 hours of each user’s time per month.

  • http://sozcu.net Sozcu

    Being one of the testers for TIOTI I can gladly say I don’t use crap like the Alexa toolbar. Most people savvy enough to know and test a site like TIOTI I think are smart enough to not load up their browsers with toolbars. Does the bar even work in things like Firefox or Opera? Oh well.

  • http://www.zevkli18.com turk pornosu

    thank you

  • http://www.luletube.net luletube

    thank you

    luletube

  • http://www.youtubevideoindir.com Youtube video indir

    Thanks. it’s good

  • http://www.ercamfilm.com/arac-araba-oto-cam-filmi-izmir/title=arabaaraçcamfilmiizmir Araba Cam Filmi izmir

    Great site and great themes…this one I really like thx!

  • http://www.htmlkodlari.net html kodları

    Thanks. it’s good

  • http://www.acarproject.com Acar

    6 hours is too short.

  • http://www.okeytr.net Bedava Okey

    Anon – this is a very interesting and important point your making. We see (goute )
    testcard.tv working with the industry to enable them to make money from content they own. UK copyright laws are somewhat different but never the less the sector is clearly about to go through huge change over the coming months and years.

  • http://www.okeytr.net Okey

    6 hours is too short.

  • http://www.okeytr.net Okey Oyunu

    Great site and great themes…this one I really like thx!

  • http://www.filmportali.org/ Dizi İzle

    this is a very interesting and important point your making

  • http://securityon.turkblog.com/ SecurityON

    Thanks. it’s good

  • http://furnituresearch.tumblr.com Everette Aviles

    Hi, I am aware this is probably somewhat strange to hear, but your blog inspires me to get through the day, when my boss is shouting at me every single waking minute! Some of my mates told me about it but I didn’t find it for some time, so a couple days back you can imagine how pleased I was to finally stumble upon it! Myself, I don’t blog at all because I simply don’t have the time however I do love to look at other people’s work. I just had to comment to show my appreciation for your entries and I also wanted to say that many writers don’t get any credit for their work, credit which is, surely well deserved. Given the topic you might not believe me and perhaps doubt that any sane person could like it so much, but I truly wish for you to keep it up. It’s awesome!

blog comments powered by Disqus