Friendster Plays To Strengths, Launches In Chinese

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Friendster is back, at least in Asia.

The social network that was the coolest thing on the block until MySpace came around has been slowly regaining its reputation and users over the years, and now boasts 50 million registered user and 27.4 million monthly unique visitors. The only problem (if you call it a problem) is that, like Orkut, most of those users are outside of the U.S. Specifically, they’re in the Asia/Pacific region – 24 million of the total 27.4 million unique monthly visitors come from there, as do 35 million of the 50 million registered users.

So it’s no surprise that the social network is playing to its strengths and launching its first non-English version, in traditional Chinese. This isn’t a separate website or URL; users simply click to Chinese to have the content localized to that language. User generated stuff remains in the original language.

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