Need to check your MySpace page while on the go? Need to check someone else’s MySpace page while on the go? Doing a big of MySpace surfing has gotten a tad bit easier. Fox Interactive Media has announced that MySpace Mobile is now in beta and will be available to consumers this week with a wider FIM rollout planned in the coming months. And it will be free to use.
Of course you’ll have to put up with ads, but seems to be the trend with the mobile Web, and isn’t MySpace filled with ads anyway? (That of course begs the question how it can be “your space” if it is filled with stuff that isn’t exactly yours.) FIM has partnered with the Millennial Media advertising network to both sell and serve the mobile-based ads. This will include custom sponsorships and traditional display-based ads from other FIM properties including IGN, FOXSports.com and RottenTomatoes.com.
“Accessing the Internet from a mobile phone will soon be as common as text messaging and voice calling, and it’s FIM’s goal to deliver these new free, ad-supported experiences as additional options for our users on top of our incredibly popular premium mobile services,” said John Smelzer, Senior Vice President and GM of Mobile for Fox Interactive Media. “With our well-established carrier partnerships and our more than 80 million U.S. visitors per month, Fox Interactive Media is uniquely positioned to bring both free and premium Internet experiences to users on mobile phones.”
With the inclusion of the ads FIM will offer users more free content, tools and services that were previously available only to paid subscribers. Whether a paid mode, which is free of ads, will remain in place isn’t yet clear. The MySpace Mobile Web will allow free functionality to send and receive messages, comment on pictures and profiles, update blogs and view and change mood status. The service will be optimized and integrated on devices offered in North America by AT&T, T-Mobile and Helio.
In our busy lives it is hard to get any personal time, and personal space is almost unheard of in the office or at school. So maybe FIM is on to something. You’ll finally get your own space via MySpace anywhere you go.