Fashion commentator and actress Finola Hughes has kicked things up in the fashion world with the announcement of Style Kick with Finola Hughes, a new fashion application that will be offered exclusively on Verizon Wirless beginning in October.
The mobile magazine is being developed in conjunction with mobile software creator Emdigo Inc. And similar to a traditional magazine, Style Kick will offer an inside look at trends, as well as fashion tips and news. There will be four categories of content, and the magazine will be delivered via subscription on a bi-monthly basis.
“Fashion is everywhere and I’m happy to see that reflected in the ubiquity of the availability of Style Kick, “ said Finola Hughes. “Modern women are on the go but still want to keep up with the latest trends to look their best. With Style Kick by Emdigo, our subscribers will always have the most current fashion news at their fingertips, no matter where they are.”
The magazine will be available exclusively from Verizon Wireless, and subscription will be $3.99 a month, with direct billing from the carrier. The primary audience is girls and women age 14 and up.
As with other topics it might be hard to imagine how well fashion will translate to the smaller third screen of mobile handsets. But for those with an on-the-go lifestyle, as well as teen girls who want to share fashion tips, the handheld format might be ideal. Who knows maybe in the future those sitting next to the catwalk might not have a copy of Vogue, they might just have their handsets to read while waiting for the models to make it down the runway.