Squidwho provides similar features to competitors including Wink, Spock, PeekYou, WikiYou and Zoominfo. Pages include a short biography, Amazon products (where applicable), YouTube videos, Flickr shots, latest news and RSS feed data from appropriate sites.
Each page is maintained my Squidoo Lens Guide and offers the same revenue share model as regular Squidoo pages offer.
It would be easy to question yet another company targeting people search in what continues to be a hot vertical (even Facebook is now offering public people search), and yet by labelling Squidoo Lens’ under the Squidwho label it’s a logical step for Squidoo. The backend is already in place as are the would-be guides to create the information; in effect the new service is more branding exercise than something completely new.