buzztracker

Yahoo Makes Tiny Acquisition: BuzzTracker

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Blyk comes out of the dark

Yahoo has acquired news site BuzzTracker, a tiny news aggregation site, for somewhere between $2 – $5 million. Alan Warms, CEO of parent company Participate Media, will join Yahoo as Vice President and General Manager of Yahoo News (a job with a bit of a revolving door, apparently).

The price is lower than the $7 million that Fox paid for NewRoo, a similar service, in 2006.

As lovely as BuzzTracker is, its odd that Yahoo didn’t make a run for TechMeme, the heavyweight in the automated news tracking niche. Until now, BuzzTracker has mostly been known for leaving spammy comments on blog posts that talk about TechMeme or Technorati to get a little extra traffic.

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