The Gizmoz/Taco Bell Ad

Sunday, September 9th, 2007

J. Michael Arrington (born March 13, 1970 in Huntington Beach, California) is a serial entrepreneur and the founder of TechCrunch, a blog covering startups and technology news. Arrington attended Claremont McKenna College (BA Economics, 1992) and Stanford Law School (JD, 1995), and practiced as a corporate and securities lawyer at two law firms: O’Melveny & Myers and Wilson Sonsini Goodrich... → Learn More

http://www.gizmoz.com/newsite/widgets/partner/tacobell//tacobell_intro_theEnd.swf

The ad above, featuring people who applied to be in it via a special Taco Bell/Gizmoz contest that ran last month, was played at the MTV Music Awards this evening.

The ad is sort of standard mainstream media stuff complete with carefully diversified (sexually and ethnically) winners, but it’s a great showcase for Gizmoz’s technology (see our launch post for an overview of their 3D avatar product). And congrats to Hunter, Mallory and Obinna, who just had their fifteen minutes (in this case fifteen seconds) of fame. Click on their names to see what kind of audition was needed to win the contest.

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