Bazaarvoice has closed $8.8 million in Series B funding in a round led by Battery Ventures with Austin Ventures and First Round Capital also participating. Battery Ventures General Partner Neeraj Agrawal has joined Bazaarvoice’s Board of Directors as part of the deal.
Texas-based Bazaarvoice provides white label Amazon-like editorial recommendations for products to other companies. The pitch is that it is cheaper for companies to use Bazaarvoice’s setup than build their own client in-house.
Other Bazaarvoice products include SyndicateVoice, a program where Bazaarvoice brokers relationships with leading shopping comparison engines — such as Smarter.com, Google, MSN and others syndicating clients’ reviews to these sites with links back to the retailers; and Ask & Answer, a white label community-driven Q&A for any product or service page.
Current BazaarVoice clients include Wal-Mart, Dell, QVC, Sears and Macy’s.