Sony's Latest Alpha DSLR Officially Unveiled

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The Beat Goes On Keynote Now Available

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As expected Sony finally pulled the sheet back on the Alpha DSLR that’s been buzzing around the Web. The A700, after perusing the specs, doesn’t seem to be anything spectacular, but it does have a few redeeming qualities. I think.

It is compatible with all Sony lenses and with most Minolta Maxxum mount lenses. A 12.2-megapixel Exmor sensor that conducts analog to digital signal conversions and dual noise reduction right then and there is nothing to scoff at. Just to clarify, noise reduction is applied to the analog signal before conversion and then it goes through some more after it’s been converted. Shooting 18 frames in RAW format is also welcome any time of the day. An HDMI connection is also included in case the 3–inch LCD doesn’t do it for you. Memory Stick Duo and CF cards will store all your pics.

The body alone will set you back $1,400, but there are two kits available. An 18-70mm lens kit is only one Ben Franklin more and the 16-105mm lens kit is a bit more at $1,900. The cheaper kit will be available next month and the high-end version launches in November. You can pre-order now if you’d like.

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Press Release

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