Lulu alleges that Hulu have intentionally attempted to create confusion in the marketplace in that the name Hulu represents a definitive encroachment on Lulu’s name. Lulu also claims Hulu’s trademark filing of August 22 identifies various products and services, many of which are related to, and even identical to, the services that Lulu provides under its Lulu marks.
Lulu CEO Bob Young said in a statement that the legal action was about defending Lulu’s brand; for everyone else it’s yet another part of the ongoing
trainwreck soap opera that Clown Co (Hulu) has been since pretty much day one. The ultimate irony of course is that Hulu, which translates to cease and desist in Swahili, may never get off the ground due to someone taking the meaning of the name seriously.