Damn. Apple just gave NBC walking papers. NBC declined to continue their contract and Apple basically said cyabye. That’s some serious hard ball. I guess I’ll have to torrent my Heroes from now on.

“We are disappointed to see NBC leave iTunes because we would not agree to their dramatic price increase,” said Eddy Cue, Apple’s vice president of iTunes. “We hope they will change their minds and offer their TV shows to the tens of millions of iTunes customers.”

Apple Slaps Back, Gives NBC the Preemptive Boot From iTunes [Giz]