Handmark Grabs I-play’s Mobile Games

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iplay12.jpgHandmark, a global distributor of mobile media has teamed up with I-play, a leader in mobile entertainment. Handmark now has the rights to distribute many of I-play’s most successful game titles worldwide for BlackBerry devices, through Handmark’s global distribution channels.

Handmark will handle distribution of such popular titles as The Fast and The Furious: Tokyo, which has topped 8 million downloads, and Jewel Quest. Jewel Quest is so popular that it has been downloaded over 40 million times since its debut in 2004. Other titles include, 3d Pool: High Roller, Mahjong Quest, My Dog, and Pillowfight. Other titles are sure to follow.

Handmark offers unique distribution through U.S. mobile operators, including on-device client and web portals, as well as both Handmark and operator branded desktop and on-device stores. Handmark distribution also includes on-device and web-based e-stores in Europe through relationships with major device manufacturers.

“I-play is pleased to work with Handmark and to be reaching the audience of BlackBerry users with our market leading casual oriented games,” said I-play’s CEO, David Gosen. “Our simple to play, difficult to master game development philosophy is a perfect fit for gaming on the BlackBerry device.”

“We are focused on building a robust portfolio focused on the very best mobile content for our customers and partners around the world,” said Douglas Edwards, Handmark co-founder and chief marketing officer. “I-play is a respected and well-known mobile entertainment creator that continues to develop top-quality titles and its products are a great addition to our catalogues.”

As readers of MobileCrunch know, the sales of mobile games are predicted to reach the $4 billion mark this year. This amount is predicted to double in the next four years. Big names in mobile software development and distribution are going to create partnerships like the one between Handmark and I-play to feed the need for mobile gaming entertainment.

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