Ooh, Not Good: TrekStor Calls MP3 Player 'i.Beat blaxx'

Yikes. Not good. Not good at all. South Hessia, Germany’s TrekStor has launched a new MP3 player in its “i.Beat” series called the “blaxx.” 

Put that all together and you’ve got yourselves a nice little marketing/PR nightmare.

TrekStor Press Release via Gizmodo