Above is part 3 of a 3 part Robert Scoble video blog series on “Why Mahalo, TechMeme, and Facebook are going to kick Google’s butt in four years.” To see the other parts scroll on the player; Part 2 at around the 6 minute mark gets to the main points*.Essentially Scoble argues that Google is in trouble because they are unable to adapt their algorithms and business model in the face of social search sites such as Mahalo and even Facebook; Techmeme is thrown in for good measure as well. Scoble argues that the search results from sites such as Mahalo will appeal to more people due to their ability to be socially constructed as opposed to Google’s computer generated results.
As much as I think that Jason Calacanis is doing a good job with Mahalo, and that he is creating decent content for those frustrated by current search technologies, I’m not even sure Calacanis would be so bold as to argue that his company is going to kick Google’s butt in four years time.
Scoble though does open the more interesting question: what is the future of search?
I won’t even start linking to the many, many search startups that are trying to answer that question.
Scoble seemingly forgets though that even if Google’s current model doesn’t incorporate social search, there is absolutely nothing stopping Google going out and acquiring one of these companies then incorporating their model within the Google product family. I’m also not convinced that we are yet to see the David to Google’s Goliath, but I could be wrong.
* for what ever reason Kyte insists on showing only the latest video in the embed so I was unable to include Part 2 straight up.