• Is Orkut A Social Networking Heavyweight? Comscore Says Yes.

    Friday, August 24th, 2007

    J. Michael Arrington (born March 13, 1970 in Huntington Beach, California) is a serial entrepreneur and the founder of TechCrunch, a blog covering startups and technology news. Arrington attended Claremont McKenna College (BA Economics, 1992) and Stanford Law School (JD, 1995) and practiced as a corporate and securities lawyer at two law firms: O’Melveny & Myers and Wilson Sonsini Goodrich... → Learn More

    The upcoming Orkut redesign prompted us to check out Orkut’s page view numbers according to Comscore.

    U.S. Comscore data shows, as expected, barely a blip from Orkut (Facebook shown for comparison). Orkut has 425 million monthly page views compared to 15 billion for Facebook:

    But, wow, take a look at the worldwide Comscore numbers – Facebook doubles to 31 billion monthly page views, but Orkut jumps all the way up to 38 billion (we’ve also included some of the other big social networks for comparison in this chart):

    Not that it adds much to the conversation, but Alexa agrees Orkut is bigger than Facebook in terms of page views.

    Is this accurate? I don’t know. Compete barely shows Orkut as existing, let alone anywhere near Facebook’s traffic. But Orkut is famously popular in Brazil and other Non-U.S. countries. Perhaps, somehow, it is actually a social networking heavyweight.

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