Dell Failing in Consumer Satisfaction Sez WSJ

Wednesday, August 22nd, 2007

Biggs is the editor of TechCrunch Gadgets. Biggs has written for the New York Times, InSync, USA Weekend, Popular Mechanics, Popular Science, Money and a number of other outlets on technology and wristwatches. He is the former editor-in-chief of Gizmodo.com and lives in Bay Ridge, Brooklyn. You can Tweet him here and G+ him here. Email him directly at john@techcrunch.com. → Learn More

dell_dude3a.jpgI’d love to give you more information on this story, but the Wall Street Journal is still rocking the “walled garden” approach to newsgathering so we’ll paraphrase and link to a blog that deserves linkage.

The story essentially says that even as Dell aims at the consumer market, they’ve been futzing up big time. Their fancy colored laptops, for example, are usually unavailable and when they arrive the paint has dust embedded in it, giving that “I spray-painted my own Camaro” effect we all know and love.

Not huge news, but an interesting look at how a company — in an effort to turn around it’s consumer popularity — essentially screws up again and again.

Dell’s Turnaround Gets Mashed [24/7]

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