Microsoft Tafiti Is Beautiful, But Will Anyone Use it?

Michael Arrington

J. Michael Arrington (born March 13, 1970 in Huntington Beach, California) is a serial entrepreneur and the founder of TechCrunch, a blog covering startups and technology news. Arrington attended Claremont McKenna College (BA Economics, 1992) and Stanford Law School (JD, 1995) and practiced as a corporate and securities lawyer at two law firms: O’Melveny & Myers and Wilson Sonsini Goodrich... → Learn More

Tuesday, August 21st, 2007

We’re pretty big fans of Microsoft’s new Silverlight platform. And just about everyone will agree that Tafiti, a new Microsoft search site built on Silverlight, is pretty darn easy on the eyes. They even got the Jackson Fish Market team (they are creating new visually stunning products) to help out on the project.

But will many people use it? It still uses Microsoft search, which in my opinion is not as relevant as Google or Yahoo. And the site, while pretty, runs very slow.

I think people want fast results served on a clean white page with as little clutter as possible (example). Bells, whistles and pretty graphics are fine, but functionality rules.

That being said, Microsoft isn’t out there claiming that this is their new search paradigm. It’s an experiment to show the power of Silverlight, and at that it succeeds.

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