Gamejump.com’s model provides downloadable mobile gaming content ad supported and free in a market where paid downloads are the norm. Ads are displayed before and after each game.
Greystripe took $8.9million in Series B funding in May, in a round led by Steamboat Ventures, the VC arm of the Walt Disney Company; good credentials for a gaming content provider.
Gamejump.com features 800 games by 70 publishers and includes a variety of genres to appeal to different users. Gamejump has seen users download an average of 3.4 games each and the number of females users downloading games has been fairly close to the number of male users.
Greystripe recently signed a deal with Konami, the publisher of titles including Frogger and Dance Dance Revolution, that will see Konami’s extensive catalog of games being provided for free to Gamejump.com users. The paid mobile download industry likes to label free game services as delivering inferior quality; the provision of Konami content would seem to suggest that this isn’t the case, and certainly it’s a positive sign that the free ad-supported model of mobile gaming may actually be a winner.