MediaWhiz, a holding company for a number of advertising networks, may be shopping itself to private equity firms. We are hearing that they are looking for $400- $450 million, which is 2.5 – 3 times estimated 2007 revenues.
MediaWhiz owns a number of ad networks, including two that are long time sponsors of this site (Text Link Ads and Auction Ads). Both were recently acquired by MediaWhiz.
I have an email in to the company for comment.
Ad networks are the hot commodity this year, with AOL, Yahoo, Google and Microsoft all making big acquisitions. The size of those deals combined is nearly $10 billion.
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