While NBC dropped the “Must See TV” tagline a few years ago, the network still has a lot of programming worth watching. And now V CAST subscribers will have access to a bit more of it. Verizon Wireless and NBC Universal (NBCU) have announced that V CAST cusomters can view short video on demand from an entire suite of NBC channels, including NBC News, NBC Sports, “Access Hollywood,” and NBC Comedy with “The Office,” “30 Rock,” and “The Tonight Show with Jay Leno” among other content.
“NBCU continues to be a leader in extending the reach of our brands across mobile devices,” said Jean-Briac (JB) Perrette, president, NBC Universal Digital Distribution. “Through our expanded partnership with Verizon, consumers can watch an extensive offering of NBCU content where and when they want.”
Back in Black
Verizon Wireless also announced an exclusive and multi-tiered relationship with Australian heavy metal pioneers AC/DC. V CAST Music service will become the first digital music service to deliver the band’s entire back catalog digitally, and AC/DC’s music will be available as full-album downloads.
“Verizon Wireless and V CAST offer a fantastic new high-tech platform for the long-awaited digital release of AC/DC’s music and video catalogs,” said Steve Barnett, chairman, Columbia Records. “Through Verizon’s cellular phone and mobile television technology, new and established generations of AC/DC fans will find fresh and innovative ways to enjoy the sights and sounds of the world’s most electrifying rock and roll band.”
The multi-tiered relationship includes AC/DC’s entire back catalog — of which Verizon Wireless is the exclusive mobile music provider through March 2008 — plus exclusive performance footage on V CAST Video and a special V CAST Mobile TV program.